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A good content strategy, SEO, and email marketing strategy are far more important than mastering Facebook and Pinterest.<\/p>\n
It’s not that social media isn’t important or effective, but without a solid foundation, content to amplify, and email strategy to convert, your social media efforts will be a waste of time and energy.<\/p>\n
The most valuable asset you can build is an engaged email list. When it comes to promoting your products and services, 1000 email subscribers beats 25,000 Twitter followers every day.<\/p>\n
Focus on building an email list of subscribers who want to hear from you, and social media will become a tool.<\/p>\n
In short, if you’re struggling with how to deepen your engagement with this week’s social media tactic but lack a strategy to attract and capture email leads, focus on email marketing first.<\/p>\n
A valuable eBook is a powerful tool in your email marketing arsenal that encourages people to give you their email address. Create or repurpose valuable educational content into an eBook, with a value-laden title, and use that as the foundation of your lead capture program.<\/p>\n
It’s a math game. You must promote and highlight your eBook through blogging, guest posting, and social media participation to build links, traffic, and subscribers to your eBook and blog content.<\/p>\n
These subscribers won’t all be hot prospects, but they’ll help you build momentum by sharing, linking, and otherwise supporting your marketing.<\/p>\n
In addition to your free eBook, you should consider a weekly newsletter that provides ongoing value.<\/p>\n