{"id":1057,"date":"2022-06-01T08:34:08","date_gmt":"2022-06-01T08:34:08","guid":{"rendered":"https:\/\/lite1.4.siitgo.com\/blog\/?p=1057"},"modified":"2022-06-01T08:34:08","modified_gmt":"2022-06-01T08:34:08","slug":"recommended-practices-for-email-marketing-deliverability","status":"publish","type":"post","link":"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2022\/06\/01\/recommended-practices-for-email-marketing-deliverability\/","title":{"rendered":"Recommended practices for email marketing deliverability"},"content":{"rendered":"<p><img src=\"https:\/\/assets.website-files.com\/58f7287eb45a921b9e5eab31\/5dcec890a5aec0b074d8bf24_Email-Deliverability.jpg\" alt=\"See the source image\" \/><\/p>\n<p>Everyone wants emails delivered right to the inbox. Your email deliverability will improve with a few modifications.<\/p>\n<p>Email deliverability can appear hard due to all the variables that determine inbox placement, but there are simple ways to improve it.<\/p>\n<p>This post covers 4 email marketing deliverability recommended practices to help you optimize newsletters and keep a healthy list.<\/p>\n<ul>\n<li>Personalize the sender address<\/li>\n<li>Verify your domain<\/li>\n<li>Consider dedicated IP<\/li>\n<li>Avoid spammy-looking emails<\/li>\n<\/ul>\n<ol>\n<li>\n<h3>Personalize the sender address<\/h3>\n<\/li>\n<\/ol>\n<p>Subject lines are often blamed for low open rates. The sender&#8217;s name is what drives opens.<\/p>\n<p>When a recipient sees a recognizable name or brand they enjoy, they&#8217;ll open it. Consider best friend&#8217;s emails. You&#8217;ll open blank subject lines.<\/p>\n<p>Spam filters check if you know your subscribers. Using your own name or a consistent brand name will enhance your open rates, reduce spam complaints, and send your emails to the mailbox.<\/p>\n<p>Use a legitimate email address and an identifiable sender name. Real identities and validated domain names, like name@yourdomain.com, improve email delivery.<\/p>\n<p>Avoid gmail.com, yahoo.com, etc. for email campaigns. Gmail and Yahoo block them.<\/p>\n<ol start=\"2\">\n<li>\n<h3>Verify your domain<\/h3>\n<\/li>\n<\/ol>\n<p>Domain authentication lets email providers (Gmail, Outlook, etc.) know it&#8217;s you sending emails from your address, like an ID card.<\/p>\n<p>To authenticate your domain, you must know where you registered it (your URL). GoDaddy, Bluehost, and WordPress.<\/p>\n<p>Authenticating your domain is a must. Spammers try &#8220;email spoofing&#8221; to send unauthorized emails from your domain. This hurts domain reputation and email delivery.<\/p>\n<p>Once your domain is authenticated, you can send emails from your confirmed address.<\/p>\n<ol start=\"3\">\n<li>\n<h3>Consider dedicated IP<\/h3>\n<\/li>\n<\/ol>\n<p>MailerLite uses shared IP addresses so email marketers who don&#8217;t send enough emails to maintain a good sender reputation can still maintain good deliverability by sending from a good IP address.<\/p>\n<p>If you send 50,000 emails per week, a dedicated IP address may help. This is an IP address only your account sends from, therefore only you can effect its reputation.<\/p>\n<p>It requires a lot of volume to warm up and sustain a solid IP address reputation. If your email sending is slow, your IP reputation may suffer and you may be blocked.<\/p>\n<ol start=\"4\">\n<li>\n<h3>Avoid spammy-looking emails<\/h3>\n<\/li>\n<\/ol>\n<p>No spammers here. No spammer here. Sadly, some spam filters can&#8217;t tell excellent emails from spammers.<\/p>\n<p>Gmail and Outlook protect users from spam. They analyse emails for spam trigger words, phrases, and styles.<\/p>\n<p>Unfortunately, spam filters will label your completely legitimate email if you utilized a spammy email technique.<\/p>\n<p>By avoiding these red flags, you&#8217;ll reach the inbox faster.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone wants emails delivered right to the inbox. Your email deliverability will improve with a few modifications. Email deliverability can appear hard due to all the variables that determine inbox placement, but there are simple ways to improve it. This post covers 4 email marketing deliverability recommended practices to help you optimize newsletters and keep &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2022\/06\/01\/recommended-practices-for-email-marketing-deliverability\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Recommended practices for email marketing deliverability&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Recommended practices for email marketing deliverability - Lite1.4 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2022\/06\/01\/recommended-practices-for-email-marketing-deliverability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recommended practices for email marketing deliverability - Lite1.4 Blog\" \/>\n<meta property=\"og:description\" content=\"Everyone wants emails delivered right to the inbox. 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